Skip to content

Why Chinese e-bikes are more and more bought in Europe

The market of e-bikes, electric scooters and similar products has always roaring more in China than in the rest of the world. A silent and convenient, often cheap alternative to the classic scooter, especially in big cities e-bikes are used to go to work, visit the local markets and hang out.
But why, after the lockdown, the amount of sales of e-bikes in Europe is increasing so drastically?
First of all, we need to consider the effect of the coronavirus on public transportation: less people trust public transports to be safe, due to the massive amount of users, and for this reason they prefer to drive a car or a scooter. Those bikes were sold also before, since in big cities, the most central areas are often limiting traffic to e-vehicles and newer engines only (such as Euro 6D for Europe), so, for many who cannot afford to buy a new vehicle or use public transportation, a e-bike has always been a good alternative. But the increase in the past months is incredible: in Italy, the sales have increase almost nine-fold, in UK eight-fold, and other countries, such as Spain, where they were already more common than in other nations, the increase was almost by 3 times.
These are just the info coming from the Chinese online marketplace of Aliexpress: producers all around China are pointing out that the orders are so many that the production can barely keep up, which affects the shipping times.
In some countries, local governments provided subsidies to help people purchase e-bikes, in order to help the recovery continue without hassles, and due to the difference of price of e-bikes between Europe (where they cost in average 1000 euro) and China (where pricing varies from 200 to 300 euro in average), for many it is worth waiting on the shipment to save some money – especially in this moment, competitive pricing is extremely important.

While it was expected this industry to thrive this year – even without the virus – the current situation may have provided the biggest boom that this business ever had in certain areas.
What producers should be careful about, is to keep their eyes open for future regulations about the industry, since major laws had been delayed in some European countries in the past, such as Italy, due to the low amount purchased. Now that e-bikes are getting more and more common, it can only make sense to provide stricter standards to produce and ride them, like, for example, the obligatory use of helmets recently passed in China.

Leave a Reply